In our work we have found that for a strategy to take root, there must be an active effort to create fertile ground— people must understand the strategy and know how their work actually contributes to it. We have designed our approach to strategy execution around six critical activities detailed here. view »
The campaign approach to change mobilizes people around a strategic theme and builds on energy already in the system. A central challenge to sweeping people into a campaign is getting their attention amid a barrage of competing concerns. This briefing note looks at ways to bring people on board and reviews some of the tools that CFAR uses to do this. view »
This briefing note looks at the two meanings of "small wins" and gives examples of each. view »
A "found pilot" is a project, practice or event in which the future is already beginning to show up and are essential to campaigns for change. In this briefing note, we explore the idea of found pilots at different stages of a campaign. view »
Campaigns work particularly well in universities, health systems, professional service organizations and other "loosely-coupled" systems. In this briefing note we explore a "campaign" approach to organizational change and look at the four key elements of a "campaign". view »
Larry Hirschhorn
A challenge faced in envisioning a goal is the difficulty imagining the conditions that have to be true in the future if the goal is to be met. How can we fully envision the texture of such a future state? What are the conditions that need to be in place in order to accomplish the goal? The backcast helps guide in building a detailed action plan that illuminates obstacles and details accomplishments and the steps needed to achieve them. Published in OD Practitioner, Vol. 29, No. 4, Fall 2007. view »

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